At Alley, we're working on an open-source audience toolkit for publishers. We observe that mid-sized and larger media organizations have fewer and worse options for payment acceptance, customer data and identity management, and authentication than do startup and indie publishers. We launched our tools on LAist.com, a major public radio digital platform in Southern California, and are soon to launch them with Chicago Public Media. I'll show our work, describe the project, and discuss the mandate to a new era of open source technology in the LLM era of news product development.